Ultimate Guide to Solar Lead Generation: To Buy or Generate?
One of the many approaches the businesses in the solar industry to buy solar leads from a third party. How efficient is this process?
Let’s get a deep dive into everything you need to now to buy solar leads in the Solar industry lead generation.
Every marketing approach applies differently to different companies. While buying solar leads can give you the initial momentum that you desire, but can take a toll on your lead generation process and budgeting in the long run.
Let’s discuss some pros and cons of buying solar leads and what could the alternate option to have a solid funnel of lead generation for residential solar companies.
❝ Buying leads can often lead to a frustrating cycle of chasing uninterested or non-responsive prospects. The quality of these leads is frequently lower because they haven’t actively sought out your services.❞ – Sure Oak
To Buy Solar Leads: Associated Pros
- Direct access to clients – When you buy solar leads, they will give you direct access to the clients list. By doing this, you’ll get clients without working on any marketing campaigns or strategies.
- Saves time & resources – Since you’re buying the clients, it’s not necessary to invest in marketing or website optimization. This can save the company’s resources and time.
- Initial momentum – Buying leads allows businesses to expand their operations swiftly. Once companies get the initial momentum of clients, they invest in growing the company and purchased leads can supply the volume required to help your company grow quickly.
To Buy Solar Leads: Associated Cons
- First cost expense – You will have to set aside a budget for each time you need new clients. High-quality leads can be expensive, and the cost of leads converting into customers should always be weighed before allocating the budget for buying solar leads.
- Lead exclusiveness – Buying and selling leads is a business and people play on varied ethics. Some companies sell the same leads to different and multiple companies, this directly leads to a low conversion rate and increased CAC.
- Quality variability – Lead quality will always vary with the option of buying solar leads. Companies’ data and inaccurate information are also something that needs to be thoroughly checked before making any decision.
- Dependency – Buying solar leads means outsourcing the most important asset of the business and its success. You’ll always rely on third-party services for your business to run successfully.Their problems in the sales funnel will affect your funnel, which is not the ideal way of creating a successful business.
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Pros and Cons of Buying Solar Leads Low engagement potential – The bought leads and company will have no prior relationship with one other, this can make the sales process a lot more difficult as for every lead to convert into a client there must be a relationship to foster, cherish and deliver.
5 things to keep in mind to buy solar leads
Let’s talk about the most important aspects to buy solar leads – Their cost and considerations.
- Cost per lead – The cost per lead is dependent on the source, quality, and exclusivity of the leads. High-quality cost more but offer a higher likelihood of conversion. One of the most important aspects to keep in mind while buying solar leads.
- Quality assurance – A thorough research is required to check if the lead providers have a robust process in place. This might include checking:
📞 Contact information
⚡️ Verifying interest in solar energy
ℹ️ Providing detailed information, etc. - Return on investment – Calculate the potential ROI before buying solar leads. Consider factors like:
🚀 Your average sale value
📈 Conversion rate
﹩Cost of the leads, etc.This will help make an informed decision if buying solar leads is a financially viable option for your business. - Integration with sales process – Think about how the bought leads will fit into your current sales process. Make sure your sales team is ready to quickly and well follow up on leads to boost conversion rates.
- Testing and adjustment – Begin with a small group of leads to evaluate the quality and conversion rates before making a substantial investment. This approach lets you assess the effectiveness of the provider and make any needed adjustments to your strategy.
💡 Do you know that while purchasing leads can provide a quick influx of prospects, building your lead generation system can be more cost-efficient in the long run?
The other approach is to set up an organic lead generation method for your company. There could be various ways to do that –
- Leveraging Content Marketing
- Maintaining SEO
- Trying various Social Media Platforms
- Using Referral Programs
- Maintaining E-mail Marketing, etc.
For further information on this. Here’s a detailed guide on solar lead generation
👀 The Ultimate Guide to Solar Leads Generation Handbook
Generate leads organically and how:
To buy solar leads and making them work out for your solar business in the short run and for instant results but in the long run game it might not be the most efficient way to generate leads for your solar business.
Buying leads comes with a cost, not only in terms of budget but also in variability in lead quality, potential legal issues, resources to find authentic lead providers etc.
On the contrary, various marketing strategies have proven results in generating leads in the solar industry. These strategies have been leveraged by a lot of big names in the industry and have played a vital role in their success.
❝ Generating your leads through organic methods like SEO, content marketing, and social media not only increases the quality of the leads but also builds long-term trust and credibility with your audience. ❞ – Sunbase Data
How Sungevity leveraged organic solar lead generation
Background – Sungevity, a solar energy company, relied a lot to buy solar leads, which frequently led to poor conversion rates and expensive expenses.
Strategy – Sungevity made a significant investment in a strong inbound marketing plan, focusing on customer referrals, content marketing, and SEO.
They asked satisfied customers to bring in new ones, frequently updated their blogs, and made their website easy to find on search engines.
Findings – Greater lead quality: Inbound marketing initiatives produced more qualified and more intent-to-buy organic leads.
Cost savings: As a result of a gradual reduction in lead acquisition expenses, marketing expenditures were more effectively allocated.
Better client relationships: Fortified their client base and fostered a sense of loyalty that further enhanced their market standing.
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Generate such leads by applying strategies that work for the Solar industry. Here’s a detailed guide:
4 Proven Methods for Solar Lead Generation
Use the right tools to accelerate your business
One of the valued tricks is to use the right tools that can accelerate your process of generating leads. In the solar industry, the white label quotation tool has shown amazing results in catering to the traffic and making the lead convert into customers.
One such tool is – Sun Lead’s white-labeled quotation tool
SunLead has proven to be an authentic White Label Online Quotation Tool for residential solar companies. It required no IT support to get integrated into your product. With bare minimal integration, visitors will get instant quotes, leading to:
✅ Lower customer acquisition cost, by 80%
✅ Organic solar leads
✅ Sustainable growth
Learn more about the quotation tool here – Generate organic leads for your solar business 👀