Generating quality solar leads is one of the biggest challenges for solar companies. If they rely heavily on their party lead providers they end up paying a heavy price for each lead, anywhere from $80 to $150 per lead, with no guarantee of conversions.
Also, if they depend only on organic methods, it can take time to see results. So in such scenarios how can a solar company generate leads without overspending money? The solution is simple, they can use lead generation tools that don’t drain their resources and offer value at a much lower cost.
In this blog, we’ll explore five of the best lead generation tools for solar companies that can help solve these problems and boost your customer acquisition efforts.
Let’s Learn About Lead Generation Tools
What are Lead Generation Tools?
Lead generation tools for solar companies are software that helps solar businesses attract, capture, and convert prospective customers into actual leads. These tools can simplify and automate the process of finding the right set of people who are interested in solar energy solutions.
Benefits of Lead Generation Tools for Solar Companies:
Save Time and Effort: With the help of these tools, solar companies can automate their task of generating solar leads and focus on nurturing them. It frees up their time and helps them to close more deals efficiently.
Lower Customer Acquisition Cost (CAC): You can generate solar leads at a very low cost compared to buying them from expensive third-party providers. It helps to reduce the CAC by up to 60% or more.
Generate Higher-Quality Leads: Lead generation tools also help in qualifying high-quality solar leads and help you to focus on them, rather than wasting efforts only browsing about solar.
Personalized Marketing: Lead generation tools allow you to create targeted campaigns based on customer behavior and preferences. It helps you to engage and convert them in a better way.
Instant Results: Many lead generation tools also offer instant numbers or quotes that allow potential customer to get an immediate answer to their queries, encouraging faster decisions.
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What are the best tools for lead generation in Solar Industry
Did you know that when solar companies rely on buying leads from third-party providers, only 5% to 20% of those leads convert into actual sales? So why buy solar leads when you generate your own using the tools like:
1. SunLead
SunLead’s quotation tool is a white-labeled, online tool. It is designed to help solar companies provide instant quotes to prospective customers visiting their websites. This allows them to generate solar leads directly from their website and reduces customer acquisition costs (CAC) by up to 80%.
Features of SunLead:
Instant Quotes and Rooftop Visuals: By integrating SunLead into your website you can offer instant quotes to visitors by just entering basic details like monthly utility bill. Visitors can get clear rooftop visuals and detailed quotes mentioning installation costs, 25-year savings, the number of solar panels needed, annual production, and more.
Easy Integration: SunLead’s quotation tool can be easily added to your website with minimal IT support. You don’t need strong technical skills.
White-Labeled Solution: This tool can easily be customized to match your company’s branding. This means your website visitors will see the tool as your own with your logo and brand colors, building their trust.
How It Works?
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Step 1: Integrate the SunLead Tool into your website. You can start by taking a free trial here.
Step 2: Once it is integrated and a customer visits your website. They can just enter their monthly utility bill and addresses.
Step 3: By using these details, the tool generates a detailed quote and rooftop visuals in no time. It allows the customers to understand the value of going solar and boosts decision-making.
Step 4: Further, you can nurture these solar leads before they finally make a purchase.
2. Leadfeeder
Leadfeeder is a B2B lead generation tool. It is designed to help businesses identify the companies that are visiting their website, even if they don’t fill out a contact form. It provides all the details about the company allowing you to reach out to them.
Leadfeeder Lead Generation Tool
Key Features of Lead Feeder:
Visitor Behaviour Tracking: It also tracks their behavior including the pages they visit and time spent on those pages.
Lead Qualification: The tool even offers a custom segmentation to identify the visitors with high buying intent, allowing you to focus on high-quality solar leads.
Contact Information: It also gives you access to the company’s contact details including emails, phone numbers, LinkedIn profiles, etc.
CRM Integration: The best part is this tool can also be integrated with CRM systems and other marketing automation tools to synchronize data.
Automatic Notifications: Besides this, it also notifies you through emails or Slack when something important is happening on your website.
Pricing: Leadfeeder offers a free plan with limited features. The paid plan starts at $99 per month.
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3. ActiveProspect
ActiveProspect is a popular lead-generation tool that helps businesses, including solar companies to acquire qualified solar leads. It allows companies to buy quality solar leads and also ensures that companies can contact them. It only provides a list of contacts who have agreed to be contacted and reduces legal risks.
ActiveProspect Lead Generation Tool
Key Tools and Features of ActiveProspect:
Trusted Form Certification: Trusted Form tool captures leads from the website visitors and takes consent from them to be contacted. This is especially important for solar companies in order to comply with regulations like the Telephone Consumer Protection Act (TCPA).
LeadConduit: LeadConduit is a real-time lead optimization platform. It helps solar companies to capture solar leads from any source, and validate, append, and normalize data to improve lead quality.
Integration with Marketing Platforms: The platform can also be easily integrated with various solar marketing and sales tools. It allows solar companies to streamline their solar lead generation and management process.
Pricing: ActiveProspect offers two pricing models:
Pay-As-You-Go: This model offers the freedom to pay as you go. It is suitable for solar companies with fewer leads.
Contracted: It is designed for solar companies with high lead volumes. It offers an annual contract with a minimum spend of $24,000.
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4. Optin Monster
Optin Monster is another popular lead generation tool for solar companies. It helps businesses grow their email lists, increase website conversions, and boost solar sales. It allows them to create eye-catching opt-in forms and marketing campaigns to engage website visitors effectively.
Key Features of Opti Monster:
Drag & Drop Builder: It provides a drag and drop builder with the help of which you can easily create customer campaigns and interfaces without coding.
Campaign Types: You can choose from many formats like pop-ups, floating bars, scroll boxes, and even Fullscreen overlays.
Targeting Rules: You can use any campaign to target a particular segment of customers based on their behavior, such as exit intent, time on site, page views, etc.
Integrations: You can easily integrate the tool with other email marketing software or CRM platforms to keep everything in sync.
Analytics: You can monitor each campaign’s performance with the help of detailed reports and insights.
Pricing:
PlanPrice (Per Month)Supported SitesPageviews LimitBasic$71Up to 2,500Plus$192Up to 10,000Pro$293Up to 25,000Growth$495Up to 100,000
You can learn in detail about Optin Monster’s Pricing Models here!
5. Thumbtack
Thumbtack is another lead-generation tool that has been gaining popularity recently. It is known for connecting service professionals, including solar companies, with customers who are searching for solar solutions. It is an online directory that homeowners can also use to find many services in their area.
Key Features of Thumbtack:
Target Local Area: It helps you connect with solar leads located in the area where your business functions, helping you to grow your local presence and build trust.
Profile Creation: Thumbtack creates your detailed business profile mentioning your services, experience, and customer reviews to attract prospective clients.
Send Custom Quotes: It also allows you to send personalized solar quotes to prospective clients by assessing their needs and requirements.
Mobile App: Thumbtack also offers a mobile app that allows you to manage your solar leads, communicate with them, and update your profile as you move forward. You can download the Thumbtack Pro app from here.
Pricing: Thumbtack operates on a pay-per-lead model, meaning you pay for each lead you receive. Solar lead costs vary based on factors like service type, job size, location, and market demand. For solar services, lead prices can range from $10 to $50 per lead.
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Next Steps on Generating and Nurturing Solar Leads
In conclusion, lead generation tools play a major role in helping solar companies generate solar leads. You can use them along with your different solar lead generation strategies and see your business grow. Tools like SunLead’s quotation tool allow solar companies to provide instant, customized quotes, improving customer engagement and conversion rates.
Once you’ve generated leads, the next step is to nurture those leads. You can take the help of different CRM systems to nurture them. They help you schedule follow-ups, personalize communication, and manage leads properly.
Here are the three takeaways of this guide:
Lead generation tools like SunLead reduce reliance on expensive third-party lead providers, lowering customer acquisition costs.
Using a combination of lead generation tools like Optin Monster, SunLead, etc allows solar companies to tap into different sources and strategies
Integrating a CRM system ensures that once leads are generated, they are nurtured effectively to maximize sales opportunities.
Ready to start generating the best solar leads directly from your website? Try SunLead’s quotation tool and see how it can streamline your lead generation process and boost your solar sales.
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FAQs on Lead Generation Tools
Which AI tool is best for lead generation?
There are many AI tools for solar lead generation. One of the best tools is Drift. It uses chatbots to interact with website visitors in real-time helping to qualify leads, and book meetings automatically. You can use the power of Drift AI to enhance engagement on your website and increase sales.What is the best CRM for lead generation?
One of the best CRM for solar lead generation in the solar industry is HubSpot. It offers many features that allow you to track leads, manage customer interactions, and automate follow-ups. It can be easily integrated with other marketing tools to keep everything in sync. This tool makes it easier for companies to nurture leads, build relationships, and close more deals efficiently.Can I use AI to generate leads?
Yes, in 2025 you can easily use many AI tools and technologies to generate leads for solar and other industries. Some of them are chatbots, predictive analytics, and lead scoring systems. These tools use data-driven tactics to quality leads, send personalized follow-up emails, and even chat with website visitors to answer their queries.How do solar companies generate leads?
Solar companies generate leads using many methods traditional and new-age methods like content marketing, paid ads, email marketing, outbound campaigns, cold calling, etc. You can use a combination of these strategies to and utilize lead generation tools like quotation tools, CRM systems, etc to generate more solar leads.How to find people interested in solar?
You can find people interested in solar in both online and offline markets. Online you can use SEO, social media advertising, and platforms like Google and Facebook, to improve visibility and attract people’s interest in solar solutions. Offline, you can organize local events and partner with local communities, and businesses to reach to potential customers.
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